Traditionally, the focus of customer lifecycle management (CLM) solutions for financial institutions has been on the cost savings they can bring to customer onboarding and compliance processes, while ensuring that customers are safe to transact with.
Although delivering cost savings remains an important facet of effective CLM, there has also been a clear shift in focus toward the benefits it can offer to the wider business. In particular, modern CLM systems are noted for their ability to deliver a frictionless customer onboarding experience and improve productivity by providing a single view of the customer while servicing the client relationship.
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